So, Brussels Airlines is now serving Ralph & Roxy's ice cream on all their long-haul flights, not just in Business Class. They're flying the A330-300, which covers routes to North America and Africa. Pretty cool how they're using a local Belgian product across all cabins. I think it's a neat way to stand out and keep that Belgian vibe strong.
Ralph & Roxy's started out small, just a hobby project, and now they're reaching a worldwide audience thanks to this partnership. Makes you wonder how much of a difference a small touch like this can make in how passengers perceive an airline, right?
What do you guys think? Does having a local product like this make a flight feel more special? And do you think we'll see more airlines doing similar things to highlight their local roots?
Ralph & Roxy's started out small, just a hobby project, and now they're reaching a worldwide audience thanks to this partnership. Makes you wonder how much of a difference a small touch like this can make in how passengers perceive an airline, right?
What do you guys think? Does having a local product like this make a flight feel more special? And do you think we'll see more airlines doing similar things to highlight their local roots?