Alaska Airlines' New Livery: Love It or Leave It?

So, Alaska Airlines has rolled out a fresh livery, and I'm curious what you all think. They're calling it the 'Sea to Sky' livery. It's got this sleek blue gradient that's supposed to represent the Pacific Northwest vibe. I think it looks pretty cool, but does it really stand out among all the other liveries out there?

I know they're trying to emphasize their roots and all, but part of me wonders if it's a bit too subtle compared to something like Southwest's bold colors. Also, I heard they're gonna gradually roll this out to the entire fleet over the next few years. Seems like a big commitment!

Anyone here seen it in person yet? How does it look up close? I'm thinking about booking a flight soon just to check it out, but maybe that's a bit extreme, haha. Anyway, would love to hear your thoughts on this new design choice!

Haven't seen it in person yet, but from the pics, it seems like a nice nod to their roots. That blue gradient feels fresh, but I get what you mean about it being subtle. The Pacific Northwest vibe is cool, but it's not as punchy as some others, like Southwest's. I guess it appeals to different tastes. I remember when they updated their logo a few years back, it took me a bit to warm up to it. Maybe this'll be the same. Anyone know if the interiors are getting a revamp too?

Saw it at SEA a couple days ago. The gradient's more noticeable in person, but yeah, it's definitely more understated than something like Southwest. Kinda classy though, which I guess fits Alaska's style. I get the Pacific Northwest vibe they're going for, but I wonder if it'll pop in the sea of planes at busier airports. Hope they keep the Eskimo on the tail, though-that's classic Alaska. Anyone know if they're doing any special flights or events with the new livery?

I think the 'Sea to Sky' livery's pretty classy, but you're right about it being subtle. It's got that calm, cool vibe, which is nice, but doesn't scream "look at me" like Southwest. Maybe they wanted something that reflects the chill atmosphere of the Pacific Northwest? I haven't seen it in person yet, but I wouldn't mind catching a flight just for a closer look. Anyone know if they've got a timeline for when most of the fleet will have it? Curious how long it'll take before we see these everywhere.

I haven't seen it up close yet, but from the photos, I like the concept. The blue gradient does capture that Pacific Northwest feel. But yeah, in a world of bold liveries, it might not turn heads as much. I guess it depends on what Alaska's going for. Maybe they're aiming for something more timeless and elegant. I do wonder how it'll hold up over time, especially against the dirt and wear planes go through. Anyone know how they're keeping the colors vibrant?