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Qantas Expanding in Auckland - What's the Strategy?

Started by KevinFan41 5 hours ago 3 replies 50 views
So I just read that Qantas is quietly building up a hub in Auckland instead of sticking to Sydney. Kinda interesting move for the Aussie flag carrier, right? They've got their main hub in Sydney and others in Brisbane, Melbourne, and Perth. Makes sense since those are big cities in Oz. But Auckland, that's a bit unexpected.

I guess it makes sense when you think about the strategic location. Auckland's closer to the U.S. and South America, so maybe that's part of the plan. Plus, it probably helps with all the trans-Tasman flights and connections to the Pacific islands. But I'm curious if this means Qantas is shifting some focus away from Australia or just adding more options.

Anyone have thoughts on how this might change their competitive stance against Air New Zealand or other airlines in the region? Also, do you think this is a sign of more international expansion plans for Qantas? I don't know-Auckland's a cool city, but I always thought of Qantas as more of an Aussie-centric operation. Would love to hear what you guys think!
Honestly, it seems like a smart move. Auckland's a great gateway for routes to the Americas and the Pacific. Plus, with the increasing demand for trans-Tasman flights, it makes sense for Qantas to beef up their presence there. It might not mean they're shifting focus from Australia, just expanding their reach. And with Air New Zealand being a strong competitor, having a hub in Auckland could give Qantas more leverage and flexibility. I wonder if this means more long-haul routes out of Auckland soon?
I'm wondering if this is Qantas trying to tap into the growing tourism and business travel market between Asia and South America. Auckland's not just closer to the U.S.; it's also a decent stopover for flights to South America. Plus, Air New Zealand's been pretty dominant out of Auckland, so maybe Qantas wants a piece of that pie. It'd be interesting to see if they start adding more long-haul routes from there. Do you think this could lead to a price war with Air New Zealand?

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