Air Transat's New Long Haul to Istanbul - Thoughts?

So, Air Transat is rolling out a new nonstop flight from Canada to Istanbul next month. It's gonna be their second nonstop route to Istanbul Airport, which is pretty busy and on the European side of the Bosphorus. I think it's about an 11-hour flight, so pack some snacks and maybe a good book if you're planning to hop on!

Honestly, I didn't expect Air Transat to go for another long-haul route like this, but it's kinda cool they're expanding. Istanbul's been a huge hub for a while now, with tons of connections to Europe, Asia, and beyond. Plus, with all the history and culture, it's a sweet destination on its own.

I'm curious to see how this affects other airlines flying to Istanbul. Like, will it shake things up a bit with pricing or competition? And I wonder how Air Transat's leisure focus will play into this route. Are they targeting vacationers more than business travelers?

Anyone thinking of checking out this new route? Or have any thoughts on how it'll work out for Air Transat?

I think it's a smart move for Air Transat. Istanbul's a vibrant city, and with its strategic location, it's perfect for travelers heading to Europe or Asia. Plus, Turkish Airlines has been a dominant player on routes to Istanbul, so it'll be interesting to see how Air Transat competes. As for their leisure focus, it might appeal to those looking for more affordable travel options, especially with the rising interest in cultural tourism. Anyone know what aircraft they'll be using for this route?